The number 67 started as a viral slang term popularized by a song and trend in late 2024.
The rapper Skrilla frequently repeated the phrase “six-seven” in the song “DootDoot,” which went viral as a sound on TikTok, leading to the number becoming a popular, albeit often meaningless, meme.
While its exact meaning is debated, with some linking it to a “so-so” feeling with a hand gesture, many agree it was purposefully made confusing and is used simply because it’s fun to say.
In early 2025, TikTok and Instagram creators began making video edits featuring NBA player LaMelo Ball, who is 6 feet, 7 inches tall. These videos would combine Ball’s highlights with the “6-7” line from Skrilla’s song, cementing the association.
The numbers themselves are largely meaningless, which is part of the joke.
The ambiguity and use in different in different contexts—such as a student saying they got a “67” on a test—are part of its appeal.
Some people characterize the meme as an example of “brain rot,” a label for online content that is considered low-quality or meaningless, which is popular on the internet.
